Brand Strategist
Google Etch.png

Google Etch

Main output: Product innovation + repurposing
Approach: Find novelty in the familiar.

 

Google Etch

 
 

Approach: Find novelty in the familiar.

Skills used: product innovation, concepting, user testing, brief writing, interviewing

The ask

Make an irrelevant technology relevant again.

Problem

After leaving the direct supervision of a doctor or therapist, people who are trying to complete at-home rehabilitation often fall short of their recovery goals. It can be expensive, difficult, boring, and frustrating to go it alone. However, living without the therapy is often the worst case scenario, as their quality of life suffers dramatically and can increase the chances of other health complications.

Target

People who have had strokes and have lasting disabilities as a result.
Though every stroke affects a person differently, they frequently deal with communication barriers such as difficulty with fine motor controls, writing, and reading. It can be extremely frustrating and isolating to feel so misunderstood at a basic level. Though it is vital for quality of life and overall health, stroke patients struggle with the rehabilitation process at home after leaving the direct supervision of their doctor.

Insight

Stroke patients are seeking a better way to manage their rehabilitation. They prefer to interact with a product that is familiar yet provides novelty, is created with their needs and goals in mind and helps their doctor keep them accountable.

Solution

Gamify the recovery process using Quick Draw by Google

The case study

 

What I learned on this project

I spoke with my grandfather, someone who has experienced two strokes, and found out that he really would have benefitted from a program like Google Etch.

Team

Angelica Ortiz, UX Designer/Creative Technologist
Carole Trickey, Strategist (hi!)